So if over half of an app’s users are expecting load times of 2 seconds or less, and roughly half of all apps are taking longer than this, an app owner had better hope that their mobile app’s load time is - for better or for worse - in the right half.
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These findings are unfortunately at odds with what mobile app analytics leader Apteligent found in a recent paper, which was that 46% of iOS apps and 53% of Android apps globally-across all categories-took more than two seconds to load. There’s even a not-insignificant - and likely highly vocal - contingent of 13% of users who now expect Media, News and Sports apps on their smartphones to load in 1 second or less, no matter how many third-party calls and content APIs that need to be loaded concurrently at start-up. The survey found that 82% of respondents expected a media, news or sports app to load on their smartphone in 3 seconds or less, with 58% expecting 2 seconds or less. With increased reliance on mobile apps for news and sports information comes heightened expectations for app performance. Mobile app load time expectations simply aren’t matched by today’s reality. Finally, 15% of users have a read-it-later app like Instapaper or Pocket that lets them save content to read offline or when they’re in a better place to truly consume it. Nearly half of respondents (49%) also have apps tied to newspapers on their devices, while 31%, roughly a third, have a sports news/scores app on their smartphones. 60% of respondents use a newsreader app not tied to a newspaper, such as Flipboard, FeedNews or NewsRepublic.
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